reflection on Ethical approaches to copy writing.

2. Reflect on what you deem most eye-opening regarding ethical approaches to copy writing. (250 words max.)

There are four categories that caches my attention regarding ethical approaches to copy writing; Pragmatism, Idealism, Relativism and professionalism. Pragmatism basically means what you are solely concern about, the end results . So a little bit of deception may be okay as long as everyone benefits from it. Idealism is where you distinct between right and wrong, believing that the way you sell is as important as what you sell. There's no room for deception. Relativism is where you use your instincts and depending on the time, place and situation to tell you whether you may have taken things a bit too far.  Professionalism is where you see yourself supporting your clients head on, meaning there no room to ponder on ethics and leaving it to the client. Basically you do what you’re told. Honestly there isn't a correct way of doing things because every situation is different, when you play with ethics you are contributing you personal judgment on a matter or decision which may sound good to you, but maybe bad to others, especially to a firm or client you may be working for. Because the outcome will be different, you can’t be thinking about yourself because that isn't a decision you are lavish in making, it’s for the organization’s.

written by Alief.

Best Corporate Ad

Type: Best Corporate Advertising

Company: KULACOM

Tagline: A Simpler Way

Body Text: One simple change can really make a difference. We are a telecommunications service provider that takes the time that listen to you, find out your requirement and design a solution that meet those needs while keeping you informed every step of the way. We are better, faster and more reliable. Make your life simpler with KULACOM.

As seen above, KULACOM is a telecommunications service provider. In the ads the headline stated "Service at its best" and showing how effective are they in the ads by being multitasking at a time. This will also tell their audience they are very efficient in doing their job and you can definitely trust them. 

I find this ad is the best corporate ad because somehow the message of the body text, tagline, headline and the graphic that shown is matched. As they promise, better, faster and reliable. 

Most Interesting Brochure (IKEA)

Product: Ikea

Product: Furniture

Source: Online

Living in Malaysia, you may find that the brochure and flyer that you received is all full of fonts and rarely find them interesting while you receive them, therefore it will always end up in the bin once after you receive it. This is also one of the reason that i found this creative brochure through online. 

Same brand that locate at others country and also Malaysia but we never seen this coming out from local Ikea. I found that this brochure is interesting because of its creativity, everything that present in the brochure (furniture) are in 3D, its like a pop art. Things become lively and lovely at the same time. When people tend to see this they will keep it instead of throwing it to the bin just because its too cute to be dump.

In additional, there are not much words in the brochure, they just present their product and include a logo of the company thats all. This brochure helps them to feature what they are currently selling in the store and also benefit customer that they can actually have an idea of how to decorate or should get for their room. (by writer aka Tiffany)

Refection

In order to have an engaging and successful new media ad you need to be able to capture or attract people’s attention. Visually it’s imperative doing so because if your ad is filled with just words people will disregard it. People only have a short attention span so having something that’s stands out will have heads turning. From that point onwards, is when your writing or information must be presented cleverly to compliment or carry on their interest. How would you get people to pay attention to a Facebook ad, when they are so busy reading posts and socialising? This is where you have to think outside the box. You could instead have your advertisement integrated with some gaming function to keep your audiences interested, because people will get bored easily reading posts or waiting for people to reply. You might say, they are better off playig Facebook games instead, but that will force you to multitask from one page to another which is troublesome. Having a gaming functionality to your Facebook ad will: make your audience pass the time better without opening so many other tabs, while still doing their thing. If the game is fun, people will want to know more about it and hopefully their attention will shift towards the advertisment.

Most interesting new media (online ad)

It's an Online Ad.

The advertisement basically goes straight with the formats and needs for advertising in media. The advertisement has a headline which is short but straight attractive to the audiences. The headlines of the advertisements are straightforward and you can understand them straight away.

The interactivity between the online advertisement and the audiences is that it's straight to the point to its main purpose of being there. Also the ads tends to give an early understanding to the audience of what exactly is being talked about in it.

The writing style of this ad is in neatly form, like the headline which is straight neat and clear to the audiences about the product advertised. Also the style of instead of a long long telling of how much the product costs and all that; the ad here have reduced the load of writing and reading to the audiences and getting the right picture of the concept about to figures.

The ad also has tried to narrow down the benefits as an online advertisement. the ad has considered the benefits of an online advertisement :-
- The advertisement has the power to reach alot of viewers in a minute of time.
- effective results from the ad (feedbacks)

written by Gloria...