Refection

In order to have an engaging and successful new media ad you need to be able to capture or attract people’s attention. Visually it’s imperative doing so because if your ad is filled with just words people will disregard it. People only have a short attention span so having something that’s stands out will have heads turning. From that point onwards, is when your writing or information must be presented cleverly to compliment or carry on their interest. How would you get people to pay attention to a Facebook ad, when they are so busy reading posts and socialising? This is where you have to think outside the box. You could instead have your advertisement integrated with some gaming function to keep your audiences interested, because people will get bored easily reading posts or waiting for people to reply. You might say, they are better off playig Facebook games instead, but that will force you to multitask from one page to another which is troublesome. Having a gaming functionality to your Facebook ad will: make your audience pass the time better without opening so many other tabs, while still doing their thing. If the game is fun, people will want to know more about it and hopefully their attention will shift towards the advertisment.