Advertisement with interesting writing styles (Due May 11th)

Smoking, a habit? Something social? A trend??

Over time Government Officials, NGO's and Private organizations have released numerous Public Service Announcements and non have actually made me freeze in fear than the image above. The mistakes that most of these advertisers make is fear of something too gruesome to be published.

When we read the text, it says "Because of smoking I've had about 20 amputations - Marie Bronx". A true story, something which is known to be effective. Only smokers and very few non smokers would get the hidden message, which has to do with the number twenty. This is because it relates to the amount of cigarettes in a box which is "coincidently" twenty.

A smoker who see's this advertisement would definitely be effected psychologically but not in a very aggressive way but the thoughts of losing their finger would occur because of the image that has been planted in their mind. The layout for this advertisement is simple and the tone of it is set with a shade of grey.  The lady's expression is also spot on, because rather than make it too dramatic with her crying and being sad, the advertiser displayed her with a no emotion expression.

Written by: Sanjiv.T

Unethical Print Ad (Children)

I had to think twice before posting this advertisement because of how sensitive it is and how graphic it can be. Looking at it once, and I have concluded within one second that this advertisement is unethical.

Firstly, a minor modeling is something I am strongly against because of the exposure they would face at such a tender age. We live in an era were social influence is stronger than ever before. Second as we study the photo the way the girl is sitting on the chair is rather in a sexual manner and her (sorry for this) butt cheeks can be seen clearly.

Next we look at her face expression, being an open minded person the way this little girl is showing is a sexual face with a serious look going on. No minor should be asked to pose like this and I think it should be illegal as in my opinion it breaks the human rights law.

In terms of texts, just the brand's name which is American Apparel because the picture itself without the words is enough to lure young girls to follow this trend. Advertisement like this, set the trends for younger girls to dress up inappropriately.

Advertisements like this are unethical because girls like the one above are going to be at risk because of the uprising number of peadophiles in this world today.

Written By: Sanjiv.T

Unethical Print Ad (hygiene)

Brand/ Product: Rin

Source: Internet

According to this ad, based on its visual, headline, body text, we can know its an unethical directly.

In the headline its written "You Decide"

The visual was shown two product with brand's name on it for comparison. According to the ethical code, this is not allow and it is unhealthy for the competitor and the market. The visual shown two same line product and listed the weight and price. Tide product is 950g selling at Rs80 while Rin product is 50g heavier but selling cheaper at Rs70.

However RIN justifies it by saying that the advertisement is a factual representation of the price of the two brands and helps consumers make an informed choice.

Nonetheless, Rin today is the most trusted by millions of households across the country as it understands the demands and needs of its customers to deliver best in class whiteness through its various innovative product offerings.