Brand/ Product: Rin
Source: Internet
According to this ad, based on its visual, headline, body text, we can know its an unethical directly.
In the headline its written "You Decide"
The visual was shown two product with brand's name on it for comparison. According to the ethical code, this is not allow and it is unhealthy for the competitor and the market. The visual shown two same line product and listed the weight and price. Tide product is 950g selling at Rs80 while Rin product is 50g heavier but selling cheaper at Rs70.
However RIN justifies it by saying that the advertisement is a factual representation of the price of the two brands and helps consumers make an informed choice.
Nonetheless, Rin today is the most trusted by millions of households across the country as it understands the demands and needs of its customers to deliver best in class whiteness through its various innovative product offerings.
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