Volkswagen

Media: Print ad- magazine

Ad Title: Volkswagen

Headline: Precision parking. Park assist by Volkswagen.

Sponsor: Volkswagen

Product: parking assist

Prospects: consumer who wants a parking assist system that helps them in parking.

Objective: The advertisement above is mainly to inform the public on the VW brand new cars that are available in parking assist and also acts in a way to convince them that the feature is trustable, reliable and up to a certain expectation.

Strategy:
In the ads, there's 3 gold fish in the plastic bag that is filled with water and in between two of them there are a porcupine lining in a straight line. In this case they have showed how trustable their brand would be to the public in terms of parking assist feature. Three gold fish and the porcupine are illustrated as cars whom are already parked earlier while the porcupine illustrate as the newly parked VW car and it does no harm to the fish without poking its thorn to the plastic bag and the fish can still survive in the water.

They created this ads to show its brand unique feature without losing its humor at the same time. In additional the customer will get a laugh and also to be inform about the latest feature they offer and get up to date.

WELL DONE!



By Tan Mei Yi aka Tiffany (writer)

Pepsi Twist

Ad Title: Pepsi Twist

I took this ad from the internet and it caught my attention among all the other ads.

What makes this advertisement more very interesting when compared to the rest?

The ad strategy in this advertisement is The Demo which means that using the visual demonstration of a product. Instead of using a normal ads style by showing a squeezed lemon, we can see that they use a human look alike lemon peeing into a Pepsi can. This clearly shows that the latest new product of Pepsi is now with a twist of lemon flavour. This will definitely create an awareness and catch the attention of youths because of the idea of itself which gives out a humorous impact. I believe that the target consumer for the advertisement above are those whore a categorised in the category as youths or young adults. The slogan for this advertisement is "Pepsi with a touch of lemon", which clearly means what is seen in the advertisement. A mix of pepsi and lemon.

By: Tan Mei Yi aka Tiffany (writer)