Advertisement with interesting writing styles (Due May 11th)

Smoking, a habit? Something social? A trend??

Over time Government Officials, NGO's and Private organizations have released numerous Public Service Announcements and non have actually made me freeze in fear than the image above. The mistakes that most of these advertisers make is fear of something too gruesome to be published.

When we read the text, it says "Because of smoking I've had about 20 amputations - Marie Bronx". A true story, something which is known to be effective. Only smokers and very few non smokers would get the hidden message, which has to do with the number twenty. This is because it relates to the amount of cigarettes in a box which is "coincidently" twenty.

A smoker who see's this advertisement would definitely be effected psychologically but not in a very aggressive way but the thoughts of losing their finger would occur because of the image that has been planted in their mind. The layout for this advertisement is simple and the tone of it is set with a shade of grey.  The lady's expression is also spot on, because rather than make it too dramatic with her crying and being sad, the advertiser displayed her with a no emotion expression.

Written by: Sanjiv.T

Unethical Print Ad (Children)

I had to think twice before posting this advertisement because of how sensitive it is and how graphic it can be. Looking at it once, and I have concluded within one second that this advertisement is unethical.

Firstly, a minor modeling is something I am strongly against because of the exposure they would face at such a tender age. We live in an era were social influence is stronger than ever before. Second as we study the photo the way the girl is sitting on the chair is rather in a sexual manner and her (sorry for this) butt cheeks can be seen clearly.

Next we look at her face expression, being an open minded person the way this little girl is showing is a sexual face with a serious look going on. No minor should be asked to pose like this and I think it should be illegal as in my opinion it breaks the human rights law.

In terms of texts, just the brand's name which is American Apparel because the picture itself without the words is enough to lure young girls to follow this trend. Advertisement like this, set the trends for younger girls to dress up inappropriately.

Advertisements like this are unethical because girls like the one above are going to be at risk because of the uprising number of peadophiles in this world today.

Written By: Sanjiv.T

Unethical Print Ad (hygiene)

Brand/ Product: Rin

Source: Internet

According to this ad, based on its visual, headline, body text, we can know its an unethical directly.

In the headline its written "You Decide"

The visual was shown two product with brand's name on it for comparison. According to the ethical code, this is not allow and it is unhealthy for the competitor and the market. The visual shown two same line product and listed the weight and price. Tide product is 950g selling at Rs80 while Rin product is 50g heavier but selling cheaper at Rs70.

However RIN justifies it by saying that the advertisement is a factual representation of the price of the two brands and helps consumers make an informed choice.

Nonetheless, Rin today is the most trusted by millions of households across the country as it understands the demands and needs of its customers to deliver best in class whiteness through its various innovative product offerings.

reflection on Ethical approaches to copy writing.

2. Reflect on what you deem most eye-opening regarding ethical approaches to copy writing. (250 words max.)

There are four categories that caches my attention regarding ethical approaches to copy writing; Pragmatism, Idealism, Relativism and professionalism. Pragmatism basically means what you are solely concern about, the end results . So a little bit of deception may be okay as long as everyone benefits from it. Idealism is where you distinct between right and wrong, believing that the way you sell is as important as what you sell. There's no room for deception. Relativism is where you use your instincts and depending on the time, place and situation to tell you whether you may have taken things a bit too far.  Professionalism is where you see yourself supporting your clients head on, meaning there no room to ponder on ethics and leaving it to the client. Basically you do what you’re told. Honestly there isn't a correct way of doing things because every situation is different, when you play with ethics you are contributing you personal judgment on a matter or decision which may sound good to you, but maybe bad to others, especially to a firm or client you may be working for. Because the outcome will be different, you can’t be thinking about yourself because that isn't a decision you are lavish in making, it’s for the organization’s.

written by Alief.

Best Corporate Ad

Type: Best Corporate Advertising

Company: KULACOM

Tagline: A Simpler Way

Body Text: One simple change can really make a difference. We are a telecommunications service provider that takes the time that listen to you, find out your requirement and design a solution that meet those needs while keeping you informed every step of the way. We are better, faster and more reliable. Make your life simpler with KULACOM.

As seen above, KULACOM is a telecommunications service provider. In the ads the headline stated "Service at its best" and showing how effective are they in the ads by being multitasking at a time. This will also tell their audience they are very efficient in doing their job and you can definitely trust them. 

I find this ad is the best corporate ad because somehow the message of the body text, tagline, headline and the graphic that shown is matched. As they promise, better, faster and reliable. 

Most Interesting Brochure (IKEA)

Product: Ikea

Product: Furniture

Source: Online

Living in Malaysia, you may find that the brochure and flyer that you received is all full of fonts and rarely find them interesting while you receive them, therefore it will always end up in the bin once after you receive it. This is also one of the reason that i found this creative brochure through online. 

Same brand that locate at others country and also Malaysia but we never seen this coming out from local Ikea. I found that this brochure is interesting because of its creativity, everything that present in the brochure (furniture) are in 3D, its like a pop art. Things become lively and lovely at the same time. When people tend to see this they will keep it instead of throwing it to the bin just because its too cute to be dump.

In additional, there are not much words in the brochure, they just present their product and include a logo of the company thats all. This brochure helps them to feature what they are currently selling in the store and also benefit customer that they can actually have an idea of how to decorate or should get for their room. (by writer aka Tiffany)

Refection

In order to have an engaging and successful new media ad you need to be able to capture or attract people’s attention. Visually it’s imperative doing so because if your ad is filled with just words people will disregard it. People only have a short attention span so having something that’s stands out will have heads turning. From that point onwards, is when your writing or information must be presented cleverly to compliment or carry on their interest. How would you get people to pay attention to a Facebook ad, when they are so busy reading posts and socialising? This is where you have to think outside the box. You could instead have your advertisement integrated with some gaming function to keep your audiences interested, because people will get bored easily reading posts or waiting for people to reply. You might say, they are better off playig Facebook games instead, but that will force you to multitask from one page to another which is troublesome. Having a gaming functionality to your Facebook ad will: make your audience pass the time better without opening so many other tabs, while still doing their thing. If the game is fun, people will want to know more about it and hopefully their attention will shift towards the advertisment.