Most Interesting Media Ads (Wonderbra)

Source: ad banner

Product: wonder bra

The interesting part about this ads is compare to other ads writing style it has very minimal words. Some may ignore ads when they found that it has too many words. Therefore the purpose of the ads is wasted. To create interactivity with audience it uses two orange  to illustarte as woman's breast instead of of using the real one. When i first saw the ads i couldn't realize until it drags my attention and i tried to look whats written on the bottom - "Fits naturally by Wonderbra". This ads also create an emotional attach with its audience by providing the solution to the problem. (by writer Tiffany Tan)

Reflection Radio Commercial

Good elements found in a radio commercial consist of; it being short and direct, because people don’t have a very long attention span. This could also mean simplicity; with only 60 seconds packing too much info in the ad may be overwhelming, so making it precise and straightforward will help. It must be entertaining enough to grab people’s attention, should be clearly spoken and acted because as it is, it’s already very distractive in the car with people talking, cars passing by and etc. it’s speech should compliment visually well in the sense that, whatever is being said, can be imagined or pictured in people minds. The interplay between logic and emotion; in some ads, logical appeals may tend to work but in others emotional appeals are more appropriate. We are “sucked” with emotion and before purchasing we’d look for logical reasoning to reduce making emotional decisions. A Good element of a radio ad recognizes this and applies it accordingly. Benefit orientation; what sells is when the problem being introduced can be solved quickly, safely better and more conveniently. It’s a mistake to assume people care how something works before they care what it does for them. People are impatient.

(Just found out this posting was not posted. I will take full blame for this because i thought I had sent it last week only to find out otherwise. Sorry) 

Best TV commercials (Mercedes Benz VS Jaguar)

This is the advertisement which caught my interest as an audiences. This was an advertisement about Mercedes Benz but later on the Jaguar decided to make a reply advertisement to them. the reasons why this advertisement works to the audiences like me is that :-

1. The advertisement is catchy especially when any Tv commercials are supposed to attract the audiences to the main topic or idea that the brand is trying to make them understand and remember.
2. This advertisement also brings awareness and easy choices to be made by customers who don't know which between of the two products to purchase; so by looking at this advertisement most of the audiences will know and understand which of the brands they belong too.
3. Brand's functions were displayed by the use of "chicken", the sound and the actions did go throughout the functions and the durability of the product/brand.

The two brands in this advertisement were both trying to show their functions to their customers, and both used good humor.

By Gloria

Best Tv Commercials (DOVE MAN)

 In order to create a success Tv ads, first you need to catch the audience attention so that they can keep watching it till the end of it. Many of us do change our channel during commercial break but if the ads caught or attention, there will be a different story.

In this ads, they manage to insert the catchy sound effect and act of talent for the first 3 seconds and at the rest of the time they manage to old audience attention by creating the humor part from the ads.

This ads is to intro the NEW DOVE MAN SHAMPOO. As you know, there are not much man shampoo in the market and most man don't have the awareness of using their own gender shampoo but using what is available for them in the house like what their mom, wife or their girlfriend use. This ads also create an awareness of the problem of using a woman shampoo and also make them take action to buy the correct shampoo for themselves such like DOVE MAN SHAMPOO. (by writer Tiffan Tan)

writing style and layout (Nike Ad)

Nike Ad.

Nike has been a machine energy for most sport people, it's products have worked through and succeeded to proclaim its power to the non-sporty people/audiences too. Now, am going to discuss the advertisement writing style and the layouts at large.

The writing style of this advertisement to me its more on active verbs and positive attitudes, meaning that the brand has accomplished to produce a stand advertisement for its audiences; first it uses the fact of comparing the product to it's self and how it ranked/performance through out its stay in the league of brands. Second, the advertisement is more desirable to the audiences since the use of the brands line "just do it", this provides the audience with the power to think that if they purchase the brand and make use of it either in the gym,sports, school no matter the circumstances the product is always going to be there to support literally with its comfort ability. Lastly, it satisfies the audiences just by seeing it and not even reading what is written on the advertisement.

The layout of this advertisement is a creative of flow when i get to see the advertisement as the audience i can go through the advertisement from point A to point Z without being stuck in between.
Also the use of picture window to this advertisement because i got to see the image of the celebrity before i got to read the main content of the advertisement, then later i got to read the headline which is also larger next to the image.

by Gloria Bahati Khalfan.

Reflection: Writing Style

Writing with style makes your piece more interesting and appealing. This could include sounding more like how you speak conversational wise. It is helpful in making you sound more naturally for the reader to relate to or understand, for example writing in slang. I’ve also learned that by being witty and humours, will gain the reader’s attention longer compared to the traditional, formal and overly informative approach. Writing styles could also be emphasized through using more “cool” adjectives or a made up word. An example of a cool adjective would be something like “GetXreme, Get right Gaurd” the words extreme isn’t spelled the usual way to make the tagline less boring, and visually more attractive. An example of a made up word to advertise for Volvo (car) for example, “reVOLVOlution”. The brands name is promoted cleverly in order to get good feedback from your readers. A creative style add will always be remembered, in fact doing this well enough may get people talking, setting a trend like the word “YOLO” (you only live one), which got viral at a period of time. The word introduced must be catchy enough, in a way that will have an impact on readers.

Reflection: Bad/uneffective body copy

A body copy is ineffective when; big words are used, as a majority of people won’t be able to understand your message, losing your audience’s attention. Using clichés and being vague will make your body ineffective as it can make your message sound too common / boring and hard for the audience to know what exactly it is you are trying to say. Being disorganized in presenting your ideas will have a negative effect on your print ad, because your audience may not catch the message fast enough and not know what to concentrate on, especially if you’re taking a glance, you wouldn’t get the message of the bat. Having offensive language will discredit your message; people may ultimately not take it seriously, you may have their attention but you will lose their interest because it may not be professional or necessary enough. Using offensive language is as taboo written as it is said. Talking about layout, a bad body copy would lack indicating which words are important to look at, for example no quotation marks, underline or italics. Another ineffective layout of print ads would be having heavy text. Give the reader a break and include some bullet points.

AIDCA (1 advertisment)

I have picked the Heinz tomato sauce commercial to discuss about the AIDCA and how it relates with an advertisement. First it is the attention, this is how the advertisement manages to get the attention of the  audience. In order to grab the audiences attention the advertisement has to be eye catching, something out of the extraordinary.  As seen on the advertisement it is actually slices of tomatoes arranged as a tomato sauce bottle. This is something eye catching cause it gives the audience a sense of security that the tomato sauce is not filled with a lot of preservatives and the originality of it is retained.  Next is the interest of the brand of the product and as known Heinz is a famous brand worldwide and is known by a general amount of people.  Next is the desire of the audience to get a hold of the product. The next part is the conviction, which is when the audience is convinced of the ad’s proposition due to the credibility given on the advertisement. As we can see the text on the advertisement say “No one grows Ketchup like Heinz” which implies that the quality of tomatoes used is at the highest quality.  Next would be action, which is when the audience takes the first step towards purchasing or believing the product.

AIDCA (2 advertisment)

From the first sight i saw this ads, i already knew that this will be the most suitable ads to use it and relate with AIDCA. First, what do you think you saw at the first glance? A butt right? But then when you look clearly into it and the product besides, you will only find out its a heel of a leg. With this it already grabs public attention. Only eye catching ads will manage to grab peoples attention and its the first step of making your ads a success one.

Next, it will be the interest of the brand and the product. Once people knew the ads message, if they have the problem of crack heel they will have develop interest with the product and if the brand is reliable this will increase the interest of the audience.

Follow by that is the desire of audience getting the product. By stating out the problem and the product is the only solution will create desire of audience with similar problem to get the product.

The next part will be conviction which means the audience is convinced by the ads due to the credits given on it. In the text, it say "sexy heels by Samantha" directly implies that crack heels can be change into sexy heels with Samantha's product.

Lastly will be the action thats taken by audience to set the product in their mind and purchase the product .

(by writer Tan Mei Yi aka Tiffany)