A body copy is ineffective when; big words are used, as a majority of people won’t be able to understand your message, losing your audience’s attention. Using clichés and being vague will make your body ineffective as it can make your message sound too common / boring and hard for the audience to know what exactly it is you are trying to say. Being disorganized in presenting your ideas will have a negative effect on your print ad, because your audience may not catch the message fast enough and not know what to concentrate on, especially if you’re taking a glance, you wouldn’t get the message of the bat. Having offensive language will discredit your message; people may ultimately not take it seriously, you may have their attention but you will lose their interest because it may not be professional or necessary enough. Using offensive language is as taboo written as it is said. Talking about layout, a bad body copy would lack indicating which words are important to look at, for example no quotation marks, underline or italics. Another ineffective layout of print ads would be having heavy text. Give the reader a break and include some bullet points.
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