From the first sight i saw this ads, i already knew that this will be the most suitable ads to use it and relate with AIDCA. First, what do you think you saw at the first glance? A butt right? But then when you look clearly into it and the product besides, you will only find out its a heel of a leg. With this it already grabs public attention. Only eye catching ads will manage to grab peoples attention and its the first step of making your ads a success one.
Next, it will be the interest of the brand and the product. Once people knew the ads message, if they have the problem of crack heel they will have develop interest with the product and if the brand is reliable this will increase the interest of the audience.
Follow by that is the desire of audience getting the product. By stating out the problem and the product is the only solution will create desire of audience with similar problem to get the product.
The next part will be conviction which means the audience is convinced by the ads due to the credits given on it. In the text, it say "sexy heels by Samantha" directly implies that crack heels can be change into sexy heels with Samantha's product.
Lastly will be the action thats taken by audience to set the product in their mind and purchase the product .
(by writer Tan Mei Yi aka Tiffany)
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