AIDCA (1 advertisment)

I have picked the Heinz tomato sauce commercial to discuss about the AIDCA and how it relates with an advertisement. First it is the attention, this is how the advertisement manages to get the attention of the  audience. In order to grab the audiences attention the advertisement has to be eye catching, something out of the extraordinary.  As seen on the advertisement it is actually slices of tomatoes arranged as a tomato sauce bottle. This is something eye catching cause it gives the audience a sense of security that the tomato sauce is not filled with a lot of preservatives and the originality of it is retained.  Next is the interest of the brand of the product and as known Heinz is a famous brand worldwide and is known by a general amount of people.  Next is the desire of the audience to get a hold of the product. The next part is the conviction, which is when the audience is convinced of the ad’s proposition due to the credibility given on the advertisement. As we can see the text on the advertisement say “No one grows Ketchup like Heinz” which implies that the quality of tomatoes used is at the highest quality.  Next would be action, which is when the audience takes the first step towards purchasing or believing the product.