Media: Print Advertisement.
Title: What are you made of?
Sponsor: TAGHeuer
Prospects: The target audiences for this advertisement are sporty people but yet who likes to keep it classy.
Product: TAGHeuer.
Problem: The prospects of the advertisement to the audiences, asking its audiences if they are worth the product advertised and to be purchased and worn.
Objective: The objective of this advertisement was mainly to convince. The advertisement first made the use of a celebrity who is well known, meaning when the audiences get to see him with the product then the audiences will have the need and want to look and feel like him.
Second, the headline of the advertisement made it clear to the audiences to whom they are worth wearing the product, and if they do they will be classy, sporty and feel like a celebrity to have the product.
Strategy: Using the visuals and headline portray the benefit of class with the product, the standard of the product and including the spokesperson of the product who is endorsing it. the two benefits my customers will get are classic moment when watching the time and power.
Tone: the tone set is masculine, powerful, classy.
Brand Character: Classy and power.
Written by: Gloria Bahati Khalfan
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