Creative Strategy (Print ad)

Media: Print Advertisement.

Title: What are you made of?

Sponsor: TAGHeuer

Prospects: The target audiences for this advertisement are sporty people but yet who likes to keep it classy.

Product: TAGHeuer.

Problem: The prospects of the advertisement to the audiences, asking its audiences if they are worth the product advertised and to be purchased and worn.

Objective: The objective of this advertisement was mainly to convince. The advertisement first made the use of a celebrity who is well known, meaning when the audiences get to see him with the product then the audiences will have the need and want to look and feel like him.

Second, the headline of the advertisement made it clear to the audiences to whom they are worth wearing the product, and if they do they will be classy, sporty and feel like a celebrity to have the product.

Strategy: Using the visuals and headline portray the benefit of class with the product, the standard of the product and including the spokesperson of the product who is endorsing it. the two benefits my customers will get are classic moment when watching the time and power.

Tone: the tone set is masculine, powerful, classy.

Brand Character: Classy and power.

Written by: Gloria Bahati Khalfan

Reflection

To have an effective body copy; it needs to be well organized, should be interesting through-out, should highlight and support the main benefits the product offers, must be direct and believable. Other factors that have an impact to a good body copy, could be writing in a more personal manner to maintain casual conversational tone that engages your reader. People always like someone who is friendly yet knowledgeable. Write short sentences and avoid difficult words and keep a thesaurus close, to avoid repetition of vocabulary. Using simple language like you would at home is highly recommendable. Try to weave stories into your copy and bring it to life, for example: “The amazing story of the Zippo (lighter) that worked after being taken from the belly of a fish”. Have a testimonial from customers and experts to make your ad more persuasive / credible and lastly, include the price of your products to boost the selling power of your ad. You would avoid buying a product if the price wasn't displayed, for example in newspapers, you wouldn't call the store to ask for the price, so you’d eventually turn on to the next page and slowly forget about the advertised product. 

Headline

HEADLINE: Some Things Can't be Covered

In the ad, normally advertiser will use pretty or perfect things but in this ad they use a Saudi women who have pretty eyes but one of them are with bruises. This attracts me because it is so different with the normal ads I've seen. Most of the STOP ABUSING public awareness ads are mostly using actual action like hitting woman or wordings etc to show on ads which is very direct but this headline and the pic hooks up viewer emotional instantly even though it is not direct but it makes people think and wander in their mind.

It is a very mind blowing and powerful ad i must say. I LIKE IT!

Reflection (12th April 2014)

Reflection (12th April 2014)

A successful strategy involves understanding and solving a problem. In order to do so you need to know what you want to accomplish by firstly discovering your objective. For example your objective may be to convince teenagers not to smoke. Your strategy would then be to feed on their fear of health risks, death etc. This will then lead to your selling idea that fulfils your strategy; Images of teen’s decaying and rotting on the hospital bed, living on just a life support machine etc.

Customer. It’s important to know who your target audience is as if your message consisted to adults, they might not care as much compared to teens, who have a long life ahead of them and are eager to live longer.

Product. This must be appealing in this sense that it must be affordable, physically and emotionally attractive as teens are very stubborn in adopting new ideas.

Competition. You should be able to be different than your competitors, in order to gain attention. If everyone’s offering you the same thing, the message you want to give might be numbed.

Adopting, understanding and restraining yourself within these three ideas will help you ultimately achieve a successful strategy.

Volkswagen

Media: Print ad- magazine

Ad Title: Volkswagen

Headline: Precision parking. Park assist by Volkswagen.

Sponsor: Volkswagen

Product: parking assist

Prospects: consumer who wants a parking assist system that helps them in parking.

Objective: The advertisement above is mainly to inform the public on the VW brand new cars that are available in parking assist and also acts in a way to convince them that the feature is trustable, reliable and up to a certain expectation.

Strategy:
In the ads, there's 3 gold fish in the plastic bag that is filled with water and in between two of them there are a porcupine lining in a straight line. In this case they have showed how trustable their brand would be to the public in terms of parking assist feature. Three gold fish and the porcupine are illustrated as cars whom are already parked earlier while the porcupine illustrate as the newly parked VW car and it does no harm to the fish without poking its thorn to the plastic bag and the fish can still survive in the water.

They created this ads to show its brand unique feature without losing its humor at the same time. In additional the customer will get a laugh and also to be inform about the latest feature they offer and get up to date.

WELL DONE!



By Tan Mei Yi aka Tiffany (writer)

L'oreal Paris

Lo'real Paris.

Media:- Taken from an Internet Magazine.

Ad Title:- Lo'real Paris.

What makes the advertisement very interesting is:-

Headline:- "WHATEVER YOUR SKIN'S STORY WE HAVE YOUR MATCH". The headline is interesting, has put humor in it because it considered every Lo'real skin type audiences.

Body copy:- "true match super-blendable makeup" acknowledges its audiences that no matter the skin type the product is perfect for them.

The advertisement is the ongoing characters and celebrities (to help cement the brands name/image). The visual used is a celebrity called Beyonce to advertise the product, the use of her face in this advert is to purse the audience of the importance and feedback of the product just by looking and making comparison of themselves and the star on the product.

Visual:- The product visual is portrayed from the lighter skinned products to darker skinned. Also, the celebrity in this advertisement the visual is lighter meaning they have closer lights which will brighten her skin up to make a meaning of the product outcomes.

By: Gloria Bahati Khalfan (writer).

Reflection on Gunn's 12 Ad Formats

I’ve learnt that an effective ad doesn’t only rely solely on its visuals in design, but more precisely on these 12 ad formats:

1)   The Demo (a visual demonstration of the products capabilities)

2)   Introducing the need and a problem (and then it’s solution: product being sold)

3)   The Symbol, Analogy, Exaggerated Graphic - Problem (to demonstrate a problem or solution)

4)   Comparison (the product is claimed as superior to competitors)

5)   Exemplary story (weaves a narrative that helps illustrate the products benefits)

6)   Benefit causes story (a tail of events caused by product’s benefit)

  

7)   Tell it (credible testimonial by presenter)

8)   Characters and Celebrities (to help strengthen a brands identity)

  

9)   The Symbol, Analogy, Exaggerated FX - Benefit (to show the benefit of the product)

10)  User imagery (showcases the type of             people associated with the product)

11)  Unique Personality Property (highlights products uniqueness)

12)  Parody or borrowed format (movie parodies, TV shows even other ads)

It is hard to say which one is commonly used because most ads today use a fusion of more than one format. These formats are parallel to the messages they give, however some messages may be exaggerated to get the customers attention.

Pepsi Twist

Ad Title: Pepsi Twist

I took this ad from the internet and it caught my attention among all the other ads.

What makes this advertisement more very interesting when compared to the rest?

The ad strategy in this advertisement is The Demo which means that using the visual demonstration of a product. Instead of using a normal ads style by showing a squeezed lemon, we can see that they use a human look alike lemon peeing into a Pepsi can. This clearly shows that the latest new product of Pepsi is now with a twist of lemon flavour. This will definitely create an awareness and catch the attention of youths because of the idea of itself which gives out a humorous impact. I believe that the target consumer for the advertisement above are those whore a categorised in the category as youths or young adults. The slogan for this advertisement is "Pepsi with a touch of lemon", which clearly means what is seen in the advertisement. A mix of pepsi and lemon.

By: Tan Mei Yi aka Tiffany (writer)