Reflection (12th April 2014)

Reflection (12th April 2014)

A successful strategy involves understanding and solving a problem. In order to do so you need to know what you want to accomplish by firstly discovering your objective. For example your objective may be to convince teenagers not to smoke. Your strategy would then be to feed on their fear of health risks, death etc. This will then lead to your selling idea that fulfils your strategy; Images of teen’s decaying and rotting on the hospital bed, living on just a life support machine etc.

Customer. It’s important to know who your target audience is as if your message consisted to adults, they might not care as much compared to teens, who have a long life ahead of them and are eager to live longer.

Product. This must be appealing in this sense that it must be affordable, physically and emotionally attractive as teens are very stubborn in adopting new ideas.

Competition. You should be able to be different than your competitors, in order to gain attention. If everyone’s offering you the same thing, the message you want to give might be numbed.

Adopting, understanding and restraining yourself within these three ideas will help you ultimately achieve a successful strategy.