HEADLINE: Some Things Can't be Covered
In the ad, normally advertiser will use pretty or perfect things but in this ad they use a Saudi women who have pretty eyes but one of them are with bruises. This attracts me because it is so different with the normal ads I've seen. Most of the STOP ABUSING public awareness ads are mostly using actual action like hitting woman or wordings etc to show on ads which is very direct but this headline and the pic hooks up viewer emotional instantly even though it is not direct but it makes people think and wander in their mind.
It is a very mind blowing and powerful ad i must say. I LIKE IT!
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