Volkswagen

Media: Print ad- magazine

Ad Title: Volkswagen

Headline: Precision parking. Park assist by Volkswagen.

Sponsor: Volkswagen

Product: parking assist

Prospects: consumer who wants a parking assist system that helps them in parking.

Objective: The advertisement above is mainly to inform the public on the VW brand new cars that are available in parking assist and also acts in a way to convince them that the feature is trustable, reliable and up to a certain expectation.

Strategy:
In the ads, there's 3 gold fish in the plastic bag that is filled with water and in between two of them there are a porcupine lining in a straight line. In this case they have showed how trustable their brand would be to the public in terms of parking assist feature. Three gold fish and the porcupine are illustrated as cars whom are already parked earlier while the porcupine illustrate as the newly parked VW car and it does no harm to the fish without poking its thorn to the plastic bag and the fish can still survive in the water.

They created this ads to show its brand unique feature without losing its humor at the same time. In additional the customer will get a laugh and also to be inform about the latest feature they offer and get up to date.

WELL DONE!



By Tan Mei Yi aka Tiffany (writer)