Reflection

To have an effective body copy; it needs to be well organized, should be interesting through-out, should highlight and support the main benefits the product offers, must be direct and believable. Other factors that have an impact to a good body copy, could be writing in a more personal manner to maintain casual conversational tone that engages your reader. People always like someone who is friendly yet knowledgeable. Write short sentences and avoid difficult words and keep a thesaurus close, to avoid repetition of vocabulary. Using simple language like you would at home is highly recommendable. Try to weave stories into your copy and bring it to life, for example: “The amazing story of the Zippo (lighter) that worked after being taken from the belly of a fish”. Have a testimonial from customers and experts to make your ad more persuasive / credible and lastly, include the price of your products to boost the selling power of your ad. You would avoid buying a product if the price wasn't displayed, for example in newspapers, you wouldn't call the store to ask for the price, so you’d eventually turn on to the next page and slowly forget about the advertised product.