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| Lo'real Paris. |
Ad Title:- Lo'real Paris.
What makes the advertisement very interesting is:-
Headline:- "WHATEVER YOUR SKIN'S STORY WE HAVE YOUR MATCH". The headline is interesting, has put humor in it because it considered every Lo'real skin type audiences.
Body copy:- "true match super-blendable makeup" acknowledges its audiences that no matter the skin type the product is perfect for them.
The advertisement is the ongoing characters and celebrities (to help cement the brands name/image). The visual used is a celebrity called Beyonce to advertise the product, the use of her face in this advert is to purse the audience of the importance and feedback of the product just by looking and making comparison of themselves and the star on the product.
Visual:- The product visual is portrayed from the lighter skinned products to darker skinned. Also, the celebrity in this advertisement the visual is lighter meaning they have closer lights which will brighten her skin up to make a meaning of the product outcomes.
By: Gloria Bahati Khalfan (writer).
Based on what I've read and concluded, the writer has covered every single aspect of the advertisement with co-relation to the 12 of Gunn's Advertisement Format. From the text to the visual and also how the brand L'oreal has used a celebrity as a way of attracting consumers.
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