Ad Title: Pepsi Twist
I took this ad from the internet and it caught my attention among all the other ads.
What makes this advertisement more very interesting when compared to the rest?
The ad strategy in this advertisement is The Demo which means that using the visual demonstration of a product. Instead of using a normal ads style by showing a squeezed lemon, we can see that they use a human look alike lemon peeing into a Pepsi can. This clearly shows that the latest new product of Pepsi is now with a twist of lemon flavour. This will definitely create an awareness and catch the attention of youths because of the idea of itself which gives out a humorous impact. I believe that the target consumer for the advertisement above are those whore a categorised in the category as youths or young adults. The slogan for this advertisement is "Pepsi with a touch of lemon", which clearly means what is seen in the advertisement. A mix of pepsi and lemon.
By: Tan Mei Yi aka Tiffany (writer)
From the advertisement and excellent write up from Tiffany it can also be concluded that Unique Personality Property is also one of the 12 Gunn's AD format which has been applied. As we can see, all the key elements which are in co relation with the Unique Personality Property is applied in this advertisement. It includes the name and what is has to offer and also how it is unique from the original pepsi.
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