Advertisement with interesting writing styles (Due May 11th)

Smoking, a habit? Something social? A trend??

Over time Government Officials, NGO's and Private organizations have released numerous Public Service Announcements and non have actually made me freeze in fear than the image above. The mistakes that most of these advertisers make is fear of something too gruesome to be published.

When we read the text, it says "Because of smoking I've had about 20 amputations - Marie Bronx". A true story, something which is known to be effective. Only smokers and very few non smokers would get the hidden message, which has to do with the number twenty. This is because it relates to the amount of cigarettes in a box which is "coincidently" twenty.

A smoker who see's this advertisement would definitely be effected psychologically but not in a very aggressive way but the thoughts of losing their finger would occur because of the image that has been planted in their mind. The layout for this advertisement is simple and the tone of it is set with a shade of grey.  The lady's expression is also spot on, because rather than make it too dramatic with her crying and being sad, the advertiser displayed her with a no emotion expression.

Written by: Sanjiv.T

Unethical Print Ad (Children)

I had to think twice before posting this advertisement because of how sensitive it is and how graphic it can be. Looking at it once, and I have concluded within one second that this advertisement is unethical.

Firstly, a minor modeling is something I am strongly against because of the exposure they would face at such a tender age. We live in an era were social influence is stronger than ever before. Second as we study the photo the way the girl is sitting on the chair is rather in a sexual manner and her (sorry for this) butt cheeks can be seen clearly.

Next we look at her face expression, being an open minded person the way this little girl is showing is a sexual face with a serious look going on. No minor should be asked to pose like this and I think it should be illegal as in my opinion it breaks the human rights law.

In terms of texts, just the brand's name which is American Apparel because the picture itself without the words is enough to lure young girls to follow this trend. Advertisement like this, set the trends for younger girls to dress up inappropriately.

Advertisements like this are unethical because girls like the one above are going to be at risk because of the uprising number of peadophiles in this world today.

Written By: Sanjiv.T

Unethical Print Ad (hygiene)

Brand/ Product: Rin

Source: Internet

According to this ad, based on its visual, headline, body text, we can know its an unethical directly.

In the headline its written "You Decide"

The visual was shown two product with brand's name on it for comparison. According to the ethical code, this is not allow and it is unhealthy for the competitor and the market. The visual shown two same line product and listed the weight and price. Tide product is 950g selling at Rs80 while Rin product is 50g heavier but selling cheaper at Rs70.

However RIN justifies it by saying that the advertisement is a factual representation of the price of the two brands and helps consumers make an informed choice.

Nonetheless, Rin today is the most trusted by millions of households across the country as it understands the demands and needs of its customers to deliver best in class whiteness through its various innovative product offerings.

reflection on Ethical approaches to copy writing.

2. Reflect on what you deem most eye-opening regarding ethical approaches to copy writing. (250 words max.)

There are four categories that caches my attention regarding ethical approaches to copy writing; Pragmatism, Idealism, Relativism and professionalism. Pragmatism basically means what you are solely concern about, the end results . So a little bit of deception may be okay as long as everyone benefits from it. Idealism is where you distinct between right and wrong, believing that the way you sell is as important as what you sell. There's no room for deception. Relativism is where you use your instincts and depending on the time, place and situation to tell you whether you may have taken things a bit too far.  Professionalism is where you see yourself supporting your clients head on, meaning there no room to ponder on ethics and leaving it to the client. Basically you do what you’re told. Honestly there isn't a correct way of doing things because every situation is different, when you play with ethics you are contributing you personal judgment on a matter or decision which may sound good to you, but maybe bad to others, especially to a firm or client you may be working for. Because the outcome will be different, you can’t be thinking about yourself because that isn't a decision you are lavish in making, it’s for the organization’s.

written by Alief.

Best Corporate Ad

Type: Best Corporate Advertising

Company: KULACOM

Tagline: A Simpler Way

Body Text: One simple change can really make a difference. We are a telecommunications service provider that takes the time that listen to you, find out your requirement and design a solution that meet those needs while keeping you informed every step of the way. We are better, faster and more reliable. Make your life simpler with KULACOM.

As seen above, KULACOM is a telecommunications service provider. In the ads the headline stated "Service at its best" and showing how effective are they in the ads by being multitasking at a time. This will also tell their audience they are very efficient in doing their job and you can definitely trust them. 

I find this ad is the best corporate ad because somehow the message of the body text, tagline, headline and the graphic that shown is matched. As they promise, better, faster and reliable. 

Most Interesting Brochure (IKEA)

Product: Ikea

Product: Furniture

Source: Online

Living in Malaysia, you may find that the brochure and flyer that you received is all full of fonts and rarely find them interesting while you receive them, therefore it will always end up in the bin once after you receive it. This is also one of the reason that i found this creative brochure through online. 

Same brand that locate at others country and also Malaysia but we never seen this coming out from local Ikea. I found that this brochure is interesting because of its creativity, everything that present in the brochure (furniture) are in 3D, its like a pop art. Things become lively and lovely at the same time. When people tend to see this they will keep it instead of throwing it to the bin just because its too cute to be dump.

In additional, there are not much words in the brochure, they just present their product and include a logo of the company thats all. This brochure helps them to feature what they are currently selling in the store and also benefit customer that they can actually have an idea of how to decorate or should get for their room. (by writer aka Tiffany)

Refection

In order to have an engaging and successful new media ad you need to be able to capture or attract people’s attention. Visually it’s imperative doing so because if your ad is filled with just words people will disregard it. People only have a short attention span so having something that’s stands out will have heads turning. From that point onwards, is when your writing or information must be presented cleverly to compliment or carry on their interest. How would you get people to pay attention to a Facebook ad, when they are so busy reading posts and socialising? This is where you have to think outside the box. You could instead have your advertisement integrated with some gaming function to keep your audiences interested, because people will get bored easily reading posts or waiting for people to reply. You might say, they are better off playig Facebook games instead, but that will force you to multitask from one page to another which is troublesome. Having a gaming functionality to your Facebook ad will: make your audience pass the time better without opening so many other tabs, while still doing their thing. If the game is fun, people will want to know more about it and hopefully their attention will shift towards the advertisment.

Most interesting new media (online ad)

It's an Online Ad.

The advertisement basically goes straight with the formats and needs for advertising in media. The advertisement has a headline which is short but straight attractive to the audiences. The headlines of the advertisements are straightforward and you can understand them straight away.

The interactivity between the online advertisement and the audiences is that it's straight to the point to its main purpose of being there. Also the ads tends to give an early understanding to the audience of what exactly is being talked about in it.

The writing style of this ad is in neatly form, like the headline which is straight neat and clear to the audiences about the product advertised. Also the style of instead of a long long telling of how much the product costs and all that; the ad here have reduced the load of writing and reading to the audiences and getting the right picture of the concept about to figures.

The ad also has tried to narrow down the benefits as an online advertisement. the ad has considered the benefits of an online advertisement :-
- The advertisement has the power to reach alot of viewers in a minute of time.
- effective results from the ad (feedbacks)

written by Gloria...

Most Interesting Media Ads (Wonderbra)

Source: ad banner

Product: wonder bra

The interesting part about this ads is compare to other ads writing style it has very minimal words. Some may ignore ads when they found that it has too many words. Therefore the purpose of the ads is wasted. To create interactivity with audience it uses two orange  to illustarte as woman's breast instead of of using the real one. When i first saw the ads i couldn't realize until it drags my attention and i tried to look whats written on the bottom - "Fits naturally by Wonderbra". This ads also create an emotional attach with its audience by providing the solution to the problem. (by writer Tiffany Tan)

Reflection Radio Commercial

Good elements found in a radio commercial consist of; it being short and direct, because people don’t have a very long attention span. This could also mean simplicity; with only 60 seconds packing too much info in the ad may be overwhelming, so making it precise and straightforward will help. It must be entertaining enough to grab people’s attention, should be clearly spoken and acted because as it is, it’s already very distractive in the car with people talking, cars passing by and etc. it’s speech should compliment visually well in the sense that, whatever is being said, can be imagined or pictured in people minds. The interplay between logic and emotion; in some ads, logical appeals may tend to work but in others emotional appeals are more appropriate. We are “sucked” with emotion and before purchasing we’d look for logical reasoning to reduce making emotional decisions. A Good element of a radio ad recognizes this and applies it accordingly. Benefit orientation; what sells is when the problem being introduced can be solved quickly, safely better and more conveniently. It’s a mistake to assume people care how something works before they care what it does for them. People are impatient.

(Just found out this posting was not posted. I will take full blame for this because i thought I had sent it last week only to find out otherwise. Sorry) 

Best TV commercials (Mercedes Benz VS Jaguar)

This is the advertisement which caught my interest as an audiences. This was an advertisement about Mercedes Benz but later on the Jaguar decided to make a reply advertisement to them. the reasons why this advertisement works to the audiences like me is that :-

1. The advertisement is catchy especially when any Tv commercials are supposed to attract the audiences to the main topic or idea that the brand is trying to make them understand and remember.
2. This advertisement also brings awareness and easy choices to be made by customers who don't know which between of the two products to purchase; so by looking at this advertisement most of the audiences will know and understand which of the brands they belong too.
3. Brand's functions were displayed by the use of "chicken", the sound and the actions did go throughout the functions and the durability of the product/brand.

The two brands in this advertisement were both trying to show their functions to their customers, and both used good humor.

By Gloria

Best Tv Commercials (DOVE MAN)

 In order to create a success Tv ads, first you need to catch the audience attention so that they can keep watching it till the end of it. Many of us do change our channel during commercial break but if the ads caught or attention, there will be a different story.

In this ads, they manage to insert the catchy sound effect and act of talent for the first 3 seconds and at the rest of the time they manage to old audience attention by creating the humor part from the ads.

This ads is to intro the NEW DOVE MAN SHAMPOO. As you know, there are not much man shampoo in the market and most man don't have the awareness of using their own gender shampoo but using what is available for them in the house like what their mom, wife or their girlfriend use. This ads also create an awareness of the problem of using a woman shampoo and also make them take action to buy the correct shampoo for themselves such like DOVE MAN SHAMPOO. (by writer Tiffan Tan)

writing style and layout (Nike Ad)

Nike Ad.

Nike has been a machine energy for most sport people, it's products have worked through and succeeded to proclaim its power to the non-sporty people/audiences too. Now, am going to discuss the advertisement writing style and the layouts at large.

The writing style of this advertisement to me its more on active verbs and positive attitudes, meaning that the brand has accomplished to produce a stand advertisement for its audiences; first it uses the fact of comparing the product to it's self and how it ranked/performance through out its stay in the league of brands. Second, the advertisement is more desirable to the audiences since the use of the brands line "just do it", this provides the audience with the power to think that if they purchase the brand and make use of it either in the gym,sports, school no matter the circumstances the product is always going to be there to support literally with its comfort ability. Lastly, it satisfies the audiences just by seeing it and not even reading what is written on the advertisement.

The layout of this advertisement is a creative of flow when i get to see the advertisement as the audience i can go through the advertisement from point A to point Z without being stuck in between.
Also the use of picture window to this advertisement because i got to see the image of the celebrity before i got to read the main content of the advertisement, then later i got to read the headline which is also larger next to the image.

by Gloria Bahati Khalfan.

Reflection: Writing Style

Writing with style makes your piece more interesting and appealing. This could include sounding more like how you speak conversational wise. It is helpful in making you sound more naturally for the reader to relate to or understand, for example writing in slang. I’ve also learned that by being witty and humours, will gain the reader’s attention longer compared to the traditional, formal and overly informative approach. Writing styles could also be emphasized through using more “cool” adjectives or a made up word. An example of a cool adjective would be something like “GetXreme, Get right Gaurd” the words extreme isn’t spelled the usual way to make the tagline less boring, and visually more attractive. An example of a made up word to advertise for Volvo (car) for example, “reVOLVOlution”. The brands name is promoted cleverly in order to get good feedback from your readers. A creative style add will always be remembered, in fact doing this well enough may get people talking, setting a trend like the word “YOLO” (you only live one), which got viral at a period of time. The word introduced must be catchy enough, in a way that will have an impact on readers.

Reflection: Bad/uneffective body copy

A body copy is ineffective when; big words are used, as a majority of people won’t be able to understand your message, losing your audience’s attention. Using clichés and being vague will make your body ineffective as it can make your message sound too common / boring and hard for the audience to know what exactly it is you are trying to say. Being disorganized in presenting your ideas will have a negative effect on your print ad, because your audience may not catch the message fast enough and not know what to concentrate on, especially if you’re taking a glance, you wouldn’t get the message of the bat. Having offensive language will discredit your message; people may ultimately not take it seriously, you may have their attention but you will lose their interest because it may not be professional or necessary enough. Using offensive language is as taboo written as it is said. Talking about layout, a bad body copy would lack indicating which words are important to look at, for example no quotation marks, underline or italics. Another ineffective layout of print ads would be having heavy text. Give the reader a break and include some bullet points.

AIDCA (1 advertisment)

I have picked the Heinz tomato sauce commercial to discuss about the AIDCA and how it relates with an advertisement. First it is the attention, this is how the advertisement manages to get the attention of the  audience. In order to grab the audiences attention the advertisement has to be eye catching, something out of the extraordinary.  As seen on the advertisement it is actually slices of tomatoes arranged as a tomato sauce bottle. This is something eye catching cause it gives the audience a sense of security that the tomato sauce is not filled with a lot of preservatives and the originality of it is retained.  Next is the interest of the brand of the product and as known Heinz is a famous brand worldwide and is known by a general amount of people.  Next is the desire of the audience to get a hold of the product. The next part is the conviction, which is when the audience is convinced of the ad’s proposition due to the credibility given on the advertisement. As we can see the text on the advertisement say “No one grows Ketchup like Heinz” which implies that the quality of tomatoes used is at the highest quality.  Next would be action, which is when the audience takes the first step towards purchasing or believing the product.

AIDCA (2 advertisment)

From the first sight i saw this ads, i already knew that this will be the most suitable ads to use it and relate with AIDCA. First, what do you think you saw at the first glance? A butt right? But then when you look clearly into it and the product besides, you will only find out its a heel of a leg. With this it already grabs public attention. Only eye catching ads will manage to grab peoples attention and its the first step of making your ads a success one.

Next, it will be the interest of the brand and the product. Once people knew the ads message, if they have the problem of crack heel they will have develop interest with the product and if the brand is reliable this will increase the interest of the audience.

Follow by that is the desire of audience getting the product. By stating out the problem and the product is the only solution will create desire of audience with similar problem to get the product.

The next part will be conviction which means the audience is convinced by the ads due to the credits given on it. In the text, it say "sexy heels by Samantha" directly implies that crack heels can be change into sexy heels with Samantha's product.

Lastly will be the action thats taken by audience to set the product in their mind and purchase the product .

(by writer Tan Mei Yi aka Tiffany)

Creative Strategy (Print ad)

Media: Print Advertisement.

Title: What are you made of?

Sponsor: TAGHeuer

Prospects: The target audiences for this advertisement are sporty people but yet who likes to keep it classy.

Product: TAGHeuer.

Problem: The prospects of the advertisement to the audiences, asking its audiences if they are worth the product advertised and to be purchased and worn.

Objective: The objective of this advertisement was mainly to convince. The advertisement first made the use of a celebrity who is well known, meaning when the audiences get to see him with the product then the audiences will have the need and want to look and feel like him.

Second, the headline of the advertisement made it clear to the audiences to whom they are worth wearing the product, and if they do they will be classy, sporty and feel like a celebrity to have the product.

Strategy: Using the visuals and headline portray the benefit of class with the product, the standard of the product and including the spokesperson of the product who is endorsing it. the two benefits my customers will get are classic moment when watching the time and power.

Tone: the tone set is masculine, powerful, classy.

Brand Character: Classy and power.

Written by: Gloria Bahati Khalfan

Reflection

To have an effective body copy; it needs to be well organized, should be interesting through-out, should highlight and support the main benefits the product offers, must be direct and believable. Other factors that have an impact to a good body copy, could be writing in a more personal manner to maintain casual conversational tone that engages your reader. People always like someone who is friendly yet knowledgeable. Write short sentences and avoid difficult words and keep a thesaurus close, to avoid repetition of vocabulary. Using simple language like you would at home is highly recommendable. Try to weave stories into your copy and bring it to life, for example: “The amazing story of the Zippo (lighter) that worked after being taken from the belly of a fish”. Have a testimonial from customers and experts to make your ad more persuasive / credible and lastly, include the price of your products to boost the selling power of your ad. You would avoid buying a product if the price wasn't displayed, for example in newspapers, you wouldn't call the store to ask for the price, so you’d eventually turn on to the next page and slowly forget about the advertised product. 

Headline

HEADLINE: Some Things Can't be Covered

In the ad, normally advertiser will use pretty or perfect things but in this ad they use a Saudi women who have pretty eyes but one of them are with bruises. This attracts me because it is so different with the normal ads I've seen. Most of the STOP ABUSING public awareness ads are mostly using actual action like hitting woman or wordings etc to show on ads which is very direct but this headline and the pic hooks up viewer emotional instantly even though it is not direct but it makes people think and wander in their mind.

It is a very mind blowing and powerful ad i must say. I LIKE IT!

Reflection (12th April 2014)

Reflection (12th April 2014)

A successful strategy involves understanding and solving a problem. In order to do so you need to know what you want to accomplish by firstly discovering your objective. For example your objective may be to convince teenagers not to smoke. Your strategy would then be to feed on their fear of health risks, death etc. This will then lead to your selling idea that fulfils your strategy; Images of teen’s decaying and rotting on the hospital bed, living on just a life support machine etc.

Customer. It’s important to know who your target audience is as if your message consisted to adults, they might not care as much compared to teens, who have a long life ahead of them and are eager to live longer.

Product. This must be appealing in this sense that it must be affordable, physically and emotionally attractive as teens are very stubborn in adopting new ideas.

Competition. You should be able to be different than your competitors, in order to gain attention. If everyone’s offering you the same thing, the message you want to give might be numbed.

Adopting, understanding and restraining yourself within these three ideas will help you ultimately achieve a successful strategy.

Volkswagen

Media: Print ad- magazine

Ad Title: Volkswagen

Headline: Precision parking. Park assist by Volkswagen.

Sponsor: Volkswagen

Product: parking assist

Prospects: consumer who wants a parking assist system that helps them in parking.

Objective: The advertisement above is mainly to inform the public on the VW brand new cars that are available in parking assist and also acts in a way to convince them that the feature is trustable, reliable and up to a certain expectation.

Strategy:
In the ads, there's 3 gold fish in the plastic bag that is filled with water and in between two of them there are a porcupine lining in a straight line. In this case they have showed how trustable their brand would be to the public in terms of parking assist feature. Three gold fish and the porcupine are illustrated as cars whom are already parked earlier while the porcupine illustrate as the newly parked VW car and it does no harm to the fish without poking its thorn to the plastic bag and the fish can still survive in the water.

They created this ads to show its brand unique feature without losing its humor at the same time. In additional the customer will get a laugh and also to be inform about the latest feature they offer and get up to date.

WELL DONE!



By Tan Mei Yi aka Tiffany (writer)

L'oreal Paris

Lo'real Paris.

Media:- Taken from an Internet Magazine.

Ad Title:- Lo'real Paris.

What makes the advertisement very interesting is:-

Headline:- "WHATEVER YOUR SKIN'S STORY WE HAVE YOUR MATCH". The headline is interesting, has put humor in it because it considered every Lo'real skin type audiences.

Body copy:- "true match super-blendable makeup" acknowledges its audiences that no matter the skin type the product is perfect for them.

The advertisement is the ongoing characters and celebrities (to help cement the brands name/image). The visual used is a celebrity called Beyonce to advertise the product, the use of her face in this advert is to purse the audience of the importance and feedback of the product just by looking and making comparison of themselves and the star on the product.

Visual:- The product visual is portrayed from the lighter skinned products to darker skinned. Also, the celebrity in this advertisement the visual is lighter meaning they have closer lights which will brighten her skin up to make a meaning of the product outcomes.

By: Gloria Bahati Khalfan (writer).

Reflection on Gunn's 12 Ad Formats

I’ve learnt that an effective ad doesn’t only rely solely on its visuals in design, but more precisely on these 12 ad formats:

1)   The Demo (a visual demonstration of the products capabilities)

2)   Introducing the need and a problem (and then it’s solution: product being sold)

3)   The Symbol, Analogy, Exaggerated Graphic - Problem (to demonstrate a problem or solution)

4)   Comparison (the product is claimed as superior to competitors)

5)   Exemplary story (weaves a narrative that helps illustrate the products benefits)

6)   Benefit causes story (a tail of events caused by product’s benefit)

  

7)   Tell it (credible testimonial by presenter)

8)   Characters and Celebrities (to help strengthen a brands identity)

  

9)   The Symbol, Analogy, Exaggerated FX - Benefit (to show the benefit of the product)

10)  User imagery (showcases the type of             people associated with the product)

11)  Unique Personality Property (highlights products uniqueness)

12)  Parody or borrowed format (movie parodies, TV shows even other ads)

It is hard to say which one is commonly used because most ads today use a fusion of more than one format. These formats are parallel to the messages they give, however some messages may be exaggerated to get the customers attention.

Pepsi Twist

Ad Title: Pepsi Twist

I took this ad from the internet and it caught my attention among all the other ads.

What makes this advertisement more very interesting when compared to the rest?

The ad strategy in this advertisement is The Demo which means that using the visual demonstration of a product. Instead of using a normal ads style by showing a squeezed lemon, we can see that they use a human look alike lemon peeing into a Pepsi can. This clearly shows that the latest new product of Pepsi is now with a twist of lemon flavour. This will definitely create an awareness and catch the attention of youths because of the idea of itself which gives out a humorous impact. I believe that the target consumer for the advertisement above are those whore a categorised in the category as youths or young adults. The slogan for this advertisement is "Pepsi with a touch of lemon", which clearly means what is seen in the advertisement. A mix of pepsi and lemon.

By: Tan Mei Yi aka Tiffany (writer)